去年九月，源自欧洲的建筑设计行业专业平台 — 建筑纪元在上海完成了亚洲首秀。逾8,000位建筑师、设计师、房地产开发商到场参观，近百行业领军品牌展示了他们最新的创意产品。
得益于首届展会的空前成功，建筑纪元今年将会在北京、上海两地上演。上海展将于6月27日和28日举办，北京将在12月5日和6日。
那么，是什么使得建筑纪元概念如此流行？关键是其拥有以下其他展会无可比拟的优势。
Last year, ARCHITECT@WORK, the famous architecture and design exhibition that got its start in Europe, made its first foray intoChina. In September, it launched ARCHITECT@WORKShanghaito great aplomb. Over 8000+ architects, designers, real estate developers and other industry contacts perused 100 exhibitor booths featuring the latest innovative products.
The event was so successful that ARCHITECT@WORK decided to host two exhibitions inChinathis year. The first one, inShanghai, will be held on June 27 and June 28. The second one will be inBeijingon December 5 and 6.
But what makes ARCHITECT@WORK such a popular concept? It has three key points that no other exhibition matches.
质量胜过数量
与中国很多的展会不同，建筑纪元致力于营造一种密切和专业的氛围。因此，在展商和观众的选择上都会有一定的限制。
由知名建筑师和设计师组成的评审委员会将会认真评估每一家展商。为了体现建筑纪元的特色，每个品牌的供应商都需展示他们最高品质和最具创意的产品。这意味着，参观者也可以从展示中获得灵感。
与此同时，建筑纪元也会确保到场观众的专业性。展会将不对公众开放，观众需提前注册并通过后方可进场。没有提前注册的观众，需获得通过并支付900元人民币门票费用后才可进入。
这有效的确保了建筑纪元社群的专业性和有效性。
A FOCUS ON QUALITY OVER QUANTITY
Unlike many exhibitions inChina, ARCHITECT@WORK strives to create an intimate and focused atmosphere. Because of this, they actually limit both the exhibitors and the visitors allowed at the event.
Each brand vendor is evaluated by a steering committee that is made up of highly renowned architects and designers. In order for their exhibit to make it onto the ARCHITECT@WORK floor, the brand vendor must show that it is high quality and has extraordinary innovative value to the industry. This means that visitors will be awed and inspired by the products on display.
At the same time, ARCHITECT@WORK also makes sure that the visitors seeing these products are the people innovative brands are hoping to show their products to. Professionals must register and get pre-approved in order to have access to this exclusive event. Visitors who aren’t pre-registered must pay a 900rmb entrance fee at the door, and only after approval of their industry profile.
This ensures that the ARCHITECT@WORK community stays strong and can network most effectively.
获得灵感的良机
在两天的展会中，供应商和建筑师会就相关的知识以及创意的想法交换意见，不仅仅是在展位和休息区，也可以是在专属的研讨会。
建筑纪元邀请的演讲嘉宾历来都是在业内极具声望的，今年将会更加令人瞩目。有来自中国欧盟商会SWITCH-Asia项目的嘉宾，也有改变中国建筑风貌的上海新天地设计师 Benjamin Wood先生。
现场还会设有艺术及灵感展示区，这一切都是为了帮助激发建筑社群的灵感。
EDUCATIONAL OPPORTUNITIES
During the two days of the event, technical knowledge and innovative ideas are exchanged between specialists and architects, not only at vendor booths and lounge areas, but also at specialized seminars scheduled to take place during the event.
The roster of speakers at ARCHITECT@WORK is always prestigious, but this year is shaping up to be especially fascinating. VIPs presenting include the European Chamber of Commerce’s efficient building initiative, SWITCH-Asia, and the architect who built Xintiandi and changed the face of Chinese architecture, Benjamin Wood.
There will also be art exhibits and inspirational expositions – all to help stimulate and inspire the architectural community.
独特的设计
首次来到建筑纪元的参观者均会被展会整体展现所深深震撼。不同于其他展览会，建筑纪元的展位设计非常独特。主色调采用黑色和白色，并且在展位的布置上有严格的标准。柔和的灯光、精致的饮食，并且设有多个多功能休息区可以进行社交活动。
建筑纪元始终倡导可持续化，展会采用可循环利用材料搭建，例如使用幕帘代替墙面。因此，与普通展会相比，建筑纪元最大程度的避免了材料的浪费。这一亮点得到了很多相关组织的大力支持，例如USGBC美国绿色建筑委员会，Giga循绿和Econet。
A BEAUTIFUL DESIGN
Visitors who come to ARCHITECT@WORK for the first time have their breaths taken away by how beautiful the event itself is. Unlike other expositions and conferences, there is a focus on design even in setting up booths. The main colors are black and white, and each exhibitor is held to a strict standard when designing their booths. Lighting is warm, drinks and canapés flow freely, and there are multiple lounge areas for participants to meet each other in style.
ARCHITECT@WORK is also a sustainable event. The show’s design and set-up uses reusable materials with a focus on efficiency, such as curtains instead of divider walls or panels. As a result, ARCHITECT@WORK consciously creates considerably less waste than other standard events. This determined approach has resulted in strong partnerships with sustainability groups, such as USGBC, Giga and Econet.
